Balchem encourages nutrition industry to engage with social media health influencers
The role of social media health influencers has become a force that can no longer be ignored by industry suppliers and brands. Gen Z’s health supplement choices are increasingly being encouraged by online content creators, where the risk of misinformation is prevalent. On this issue, Nutrition Insight speaks with Balchem Human Nutrition and Health about dangers, especially to young people and GLP-1 users, while discussing the role of ingredient suppliers to make science accessible.
