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"FIFA acts as anchor IP for our entire sports portfolio": Unite8 Sports chief Bavesh Janavlekar
FIFA will serve as the anchor intellectual property (IP) around which ZEE5 and Unite8 Sports plan to build a sports portfolio, helping the platform strengthen its position in India's sports market and deepen engagement with younger, digital-first audiences, according to Bavesh Janavlekar, Chief Business Officer, Unite8 Sports, ZEE Entertainment Enterprises.
