How Adland Helped Build Australia’s Under-16 Social Media Ban – And What the UK Can Learn from It

Jul 7, 2026 - 00:04
How Adland Helped Build Australia’s Under-16 Social Media Ban – And What the UK Can Learn from It
Little Black Book, Founding director of the 36 Months campaign Greg Attwells tells LBB’s Alex Reeves why raising the age restrictions on social media is considered a “virus” by some big tech and how brands can learn from the likes of Volvo to embrace youth online safety