Zee signs marquee advertisers ahead of FIFA World Cup 2026 as brands deepen sports bets

Jun 10, 2026 - 06:38 - 18:38 923

Zee signs marquee advertisers ahead of FIFA World Cup 2026 as brands deepen sports bets

Mahindra, Diageo, Apple and others partner with the broadcaster as it scales sports monetisation through an integrated TV and digital strategy.

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